The goal was to design a small product for today's homes. The contest was organized by Umbra so the final model had to match with their image. I collaborate with Émile Lemay-Racine for this project. Our concept was to create a very modern and minimalist coat hanger for entryways using a single piece of bent metal.
(click image to enlarge)
After reviewing, Umbra wanted a little bit more warmth from the concept. We decided to flip our model and add wooden hooks to bring a warmer look. Afterwards, we built a 1:1 mockup to see the actual expression of the concept.