For this project, we had 5 weeks to design a product and make 13 perfect copies of it so we could sell them during a sale. I collaborated with Thomas Ho and Olivier Ouimet. We aimed for a book holder that also became an iPad holder. We chose to use a mix of wood and metal to give the concept a nice modern look.
The product was two pieces intersecting in a seemless way. The shape of those pieces was designed to give an optimal reading angle to the book or the iPad on it. Furthermore, to bring a portable aspect, we added magnets on each of the legs so the user could snap them into a flat unified piece and keep his Élément X with him.
(click image to enlarge)